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  • Jared Yellin

A False Sense Of Comfort



"Stop waiting for the stars to align…

Stop waiting for permission…

Stop waiting for the time to be right…

Stop waiting for the results of your survey…

Stop waiting for your website to be done…

Stop waiting because waiting is making you feel a false sense of comfort…" - Jared Yellin


“I am just about ready to consider thinking about the next action I will take…”


“Just about ready”

“To consider”

“Thinking about”


Those three statements represent YEARS of time (maybe even a lifetime) without actually doing what you know you need to do in order to get what you want…


Layered in are the “excuses disguised as actions” people take so that they don’t have to actually take “real action”…


  • Looking For A Sign

  • Waiting On Permission

  • On Standby For The Right Time

  • Collecting Survey Results

  • Working On A Website

  • Developing New Branding

  • Seeking A New Hire

  • Quitting A Job

  • Praying


All of the above and many others represent the things that people say they are doing so that they don’t need to do the things they know they should be doing…


Let me say this once again and then let’s get after it…


STOP pretending like you are doing what you need to do when instead you must start doing the things you should be doing.


And only YOU know what you SHOULD be DOING and I hate to break it to you…


It’s NOT branding…

It’s NOT surveying…

It’s NOT seeking…

It’s NOT researching…


It’s freaking DOING...even if the DOING ends up NOT working, the act of DOING is far more impactful than the thought of DOING!


But I get it…


Waiting on any of the things from above feels more comfortable than putting yourself into the universe and potentially falling short OR potentially being made fun of OR potentially being told no OR potentially any of the other outcomes that paralyze you from DOING what you know you SHOULD be DOING!


You Don’t NEED To Do Anything - But Then Don’t Complain About Everything!


Listen up…


I personally don’t care if you want to stay in your comfort zone and do the things that don’t actually matter right now - but then - accept the fact that you will NOT have what you want.


PERIOD!


Only REAL doing - REAL action - REAL progress will build velocity BUT if it feels more comfortable to NOT have what you want by NOT having to do the things you know you should do - then the more power to you!


But simply don’t complain…


The amount of WHY ME in the world right now…

The amount of PERSEVERATION that exists right now…

The amount of FEAR that exists right now…


Represents the single greatest opportunity in human history to create a wedge, which is the GAP between where you go and where people are.


This GAP has the potential to never be crossed OR at least it will be years until someone finds a way.


But if you are one of the WHY ME, PERSEVERATORS, or the people operating in FEAR and you are unwilling to face this limitation and do it anyway - then I am certain this article will tick you off and you will simply fall short - which might be okay with you - but I have this sinking feeling that you are reading this creation because you NEED a kick in the a$$.


You need a reason to leave your False Sense Of Comfort and be willing to let go of GOOD for the POTENTIAL of EPIC!


YES, the word potential is scary...

YES, the word potential could be perceived as risky...

YES, the word potential is filled with the unknown…


But I can promise you that the word POTENTIAL is a bridge to take you from where you are to the place you want to be.


It’s NOT scary…

It’s NOT risky…

It’s NOT unknown…


But do you know what IS scary, IS risky, and IS unknown?!?!


Your False Sense Of Comfort!!!!!!!!!!!!!!!!!!!!!!!!!!!!


And this holds true in EVERY meaningful area of your life…


  • Career

  • Finances

  • Health

  • Relationship

  • Parenting

  • Geography

  • Entrepreneurship

  • Family

  • Spirituality

  • Live Vision


Your False Sense Of Comfort is FREAKIN Scary And Here’s What To Do About It!


The scariest, most debilitating, most overwhelming thing in the WORLD is wasted potential…


Wasted potential looks like this…


  • Not saying I LOVE YOU

  • Not making time for your kids

  • Not taking that dream trip

  • Not executing on your idea

  • Not moving to your ideal home

  • Not Not Not Not doing the thing you ultimately want to do because…


You are playing it safe…

You are residing in your comfort zone…

You are scared!


And at the core of wasted potential is everything we previously discussed…


  • Looking For A sign

  • Waiting On Permission

  • On Standby For The Right Time

  • Collecting Survey Results

  • Working On A Website

  • Developing New Branding

  • Seeking A New Hire

  • Quitting A Job

  • Praying


And this scares me for YOU wayyyyyyyyyyyyyyyyyy more than you taking meaningful action and falling short.


Falling short at least means you tried and the greatest impact in our history is the result of people just trying...


NOT using low leverage tasks as their excuse for NOT doing the things that will really move the needle.


But…


Maybe you have been programmed this way…

Maybe you have been conditioned to play it safely…

Maybe you are lazy and just not admitting to this suboptimal trait…


Here’s what you should do about it…


Step 1 - Locate the mediocre areas of your life

Step 2 - Document what you wish you could do that you are not doing (within 5 minutes max)

Step 3 - Commit to action within 60-minutes of completing step 2


And remember - REAL action - like go SELL something or go say I LOVE YOU or go and drop your phone and just be present with your kids or throw away the Twinkie or head to the gym or whatever else you know will push the perimeters of your comfort zone which will accelerate your entire life.


I understand - it will be uncomfortable.

And

I REALLY understand - it will be MORE than worth it!


Live with Intention,


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Dad, Non-Techy Software Founder,
and Even-Playing Field Creator

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