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  • Jared Yellin

Demarcation Day


“There must come a time when you declare that everything from that point forward will change and then you only look back to see how far you have come.”

- Jared Yellin



It’s time to STOP dancing around what you know must change...

It’s time to STOP avoiding the mediocrity in your life...

It’s time to STOP turning your head to the compromises you make…

It’s time to STOP pretending like you have what you want...

It’s time to STOP making excuses for being normal…


I remember when I launched my personal training business in college…


I did this because I don’t enjoy learning in a classroom, so I figured if I trained my business school professors at the gym they would NOT make me go to class…


And it worked for the record!


I will never forget a client I had named Norman…


Norman was 42 years old but looked 60…

Norman had ZERO social life and was afraid to date…

Norman was 50 lbs overweight…

Norman had a comfort zone the size of a pinhead…

Norman was lethargic and lacked energy for life...


And when Norman started working with me he said…


“I don’t really want to push too hard, my goal is to lose a few pounds and gain slightly more energy.”


I could not let this pass so I said…


“Norman, can I speak the truth that exists within your head and you are too afraid to say it outloud?”


His puzzled yet intrigued look was all I needed…


I went on to say…


“Norman, you are fat. Period! I say this with love but your weight is the reason why you are petrified of dating, have no energy, and make decisions to live a normal life. So either you make today your point of demarcation or I am not interested in helping you.”


Never Again!


More about Norman in a few…


But for now…


NEVER AGAIN!


These are the two most powerful words that a human being can ever utter and the only way they emerge from your lips is if you declare that today is demarcation day!


These are the words said within an abusive relationship…

These are the words uttered by someone struggling to pay their mortgage…

These are the words screamed when someone is fed up in a dead-end career…

These are the words…

These are the words…

These are the words…


When you can finally gain the courage to look in the mirror and boldly declare…


NEVER AGAIN!


And then back these words with monomaniacal action (aka as obsessive acceleration), then everything from that point forward will change and then you only look back to see how far you have come.


I have this feeling that there is a need for DEMARCATION right now - do you have the courage to declare?


Norman Was Disturbed…


Norman was absolutely flustered by what I said…


His response, “I don’t know if I can work with you.”


My response, “Sleep on it - and then show up tomorrow and let me know how you feel.”


That next day came and Norman walked into the gym and you could tell…


EVERYTHING CHANGED!


This is what he told me…


“Jared, the reason I was so disturbed was because you saw a part of me that I have suppressed so deeply that I have not seen this part of me in decades. When I got home, I cried, I moaned, I felt very very dark and as I was pacing through my house, I ended up right in front of a very large mirror. All I could see is what you said...and then I uttered two words. NEVER AGAIN!


Those words…


The most powerful two words you can use…


For Norman - they were life-changing…


  • Lost 55 lbs in 4 months and to this day has kept it off.

  • Began dating within 90-days.

  • Married now for 15+ years with 2 children.

  • Travels the world.

  • Became an entrepreneur.

  • Lives a life that he absolutely loves but thought was impossible.


Listen, Norman is no different than you…


He just declared DEMARCATION DAY and only looks back to see how far he has come…


Are you ready?!



Live with Intention,