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  • Jared Yellin

Is Entrepreneurship THE Path For You?


“Self-awareness is a prerequisite to entrepreneurship because you either want it or you don't. You either have it or you don’t. And you will either do it or you won’t.” - Jared Yellin


Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life living like most people can’t.


I am often fascinated by the short-termness of most people…


It’s immediate gratification or bust…

It’s immediate certainty or no-go…

It’s immediate frictionless or not for me…


Why do most people live with such a need for short-term satisfaction, comfort, and ease?


What if I told you that putting in extreme effort for 5 years meant that the next 65 years would be EASY?


This is what I refer to as the EASY HARD versus HARD EASY mentality which is a decision that every person on the planet has the ability to make every single day.


EASY to HARD looks like…


  • Cutting corners today so that your life is easier…

  • Spending your discretionary time watching reality TV…

  • Waking up after your alarm clock goes off and skipping workouts…

  • Eating fast food because it’s quick…

  • Not scheduling time for your significant other because you are busy…

  • Bowing out on intentional connectivity with your child because you are tired…


All of the above gives the impression of “EASY,” which I suppose they are, but what people don’t think about is the long-term effect of the following…


  • The corners you cut will need to be repaid in the future…

  • Your TV watching skill means that you won’t travel the world…

  • Your body will experience potential health challenges from a lack of exercise…

  • Your food choices mean that autoimmune challenges surface…

  • Your relationship falls apart…

  • Your children don’t even know you…


If I am bothering you with this message - I’m not sorry - this is your wake-up call to make a NEW decision...one that might be perceived as HARDER today, but will lead to a DRASTICALLY easy life in the future…


HARD to EASY looks like this…


  • Be extremely thorough and complete with your commitments

  • Invest discretionary time into personal development or a new side hustle

  • Workout every single day because 100% is easier than 99%

  • Eat a diet filled with nutrition dense foods

  • Go on a weekly date night and never negotiate against yourself

  • Commit to 30-minutes of connectivity time daily with your children and write this time commitment down in stone


I suppose the above could be defined as HARDER work, but this is what the future then looks like…


  • Travel the world, enjoy the fruits of your labor, get whatever you desire because of your fulfilled commitments

  • Your self-mastery is indestructible

  • Your body is damn sexy and you look younger as you age

  • Your energy levels are inspiring to be around

  • Your relationship is one that lights up any room you enter

  • Your kids can’t get enough of you and when you become a grandparent all they want to do is share the experience with you.


This is what HARD to EASY looks like and now I am going to tie this into entrepreneurship for those of you who are either on the inside of this glorious opportunity or on the fringe and considering stepping into it…


Entrepreneurship is the single greatest way to EVENTUALLY build your ideal life, but there are a few factors to consider…


1 - Are you able and willing to let go of short-term gratification?

2 - Can you live in uncertainty for a period of time?

3 - Are you willing and able to ignore your naysayers and remain focused?

4 - Can you weather short-term compromises to eventually get what you want?


There are other questions to introspect on, but if the answer is a resounding YES across the board then I challenge you to adopt this premise….


Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life living like most people can’t.


I have made seismic short-term compromises because I am crystal clear on the long-term vision of my life…


I get it - this is NOT for everyone and I have ZERO judgement if it’s not for you - but if (and I emphasize IF) you can’t imagine NOT pursuing your dreams and IF you can’t fathom NOT giving whatever you desire your ALL, then make the choice of HARD to EASY because the EASY is sooooo darn sweet and the HARD is even sweeter as you look back and recognize what you have been able to accomplish.


I applaud the entrepreneurs…

I applaud those who realize entrepreneurship is not for them…

I applaud those who are thinking and waiting to see how they truly feel…


My only ask - make a decision that leads to NO REGRETS!


Live with Intention,


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Dad, Non-Techy Software Founder,
and Even-Playing Field Creator

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