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  • Writer's pictureJared Yellin

Power Of ONE



“The absolute fastest way to double your business in one month is to invite every client, patient, and customer to think of ONE person who is guaranteed to benefit from your product or service. AND this ask is easy because EVERYONE knows wayyyyy more than one person!”

- Jared Yellin


Why do most business owners make growing their business sooooo hard?!?!


Well, maybe it’s not hard but they definitely make it more complicated than they need to…


I see people everywhere operating outside of their flame…


Chiropractors trying to become internet marketers…

Dentists trying to compose newsletters…

Financial Service Professionals staying up late to design PowerPoint Presentations...

Real Estate Professionals creating content around a 14-day challenge…


And the list goes on and on…


Most business owners DON’T have the business they desire because they are doing things that they don’t fully understand and they DON’T really want to do.


Let this sink in…


Most business owners DON’T have the business they desire because they are doing things that they don’t fully understand and they DON’T really want to do.



Are you one of the business owners I am referring to?


Your business is good, not great.

Your income is good, not great.

Your daily responsibility is good, not great.


And did you launch your business to just be good, not great?!?!?!?!


Being a business owner should have one rule…


NEVER settle for GOOD…


And the reason I say this is because running your own business at a GOOD level is simply not worth it…


You have wayyy too much stress for GOOD…

You have wayyy too much pressure for GOOD…

You have wayyy too much responsibility for GOOD…


One thing I have learned over years and years of launching businesses is to run, sprint, and fly away from what everyone else is doing…


And right now EVERYONE is…


Running ads…

Focusing on SEO…

Using bots…

And a variety of additional technical activities that are extremely difficult for the everyday business owner to deploy, let alone succeed.


But here’s the good news…


There is a blue ocean that happens to land directly in your flame…


YES, there is an opportunity for you right here and right now which will double your business in 30-days once you deploy it with full force, an all-in mentality, and with your 100% focus.


And this opportunity is NOT new or novel, AND AND it has been around since the beginning of time…


This opportunity is called…



REFERRALS!


Before you judge me…


Please read my truth…


One of my businesses is called SYNDUIT which is a marketing software for small businesses that has over 40,000 active users on the platform paying for our service AND I have NEVER ran a Facebook ad, I don’t even think about SEO, and we stand against bots.


100% of our users have signed up because we focus on RELATIONSHIP CAPITAL + GENERATING REFERRALS!


Did you know that EVERY client, customer, and/or patient you have served knows at least ONE person who can immensely benefit from what you do?


The problem is that most businesses do “REFERRALS” all wrong…


Either you DON’T ask for referrals which is really a disservice to the people you have supported because they YEARN to help you.


OR


You make REFERRING a homework assignment.


About 10 years ago, I started seeing a Functional Medicine Practitioner. I had no health issues, but I am fanatical about anything that will increase my energy levels, mental clarity, and ability to focus.


My results were off-the-charts…


And then he went in for it…


“Jared, can you do me a favor and refer ANYONE you know that can benefit from my services to my office?”


In the moment, I was pumped up - HELLS YES I can! You are a rockstar, but once I got in the car, I realized that this practitioner just gave me a homework assignment.


Anyone I know?!?!


I know dozens and dozens and dozens of people who would benefit and the thought of picking and choosing or referral all was so daunting that I referred no one.



Okay, now I am going to share a REFERRAL secret that will double your business in the next 30-days…


Commit to the POWER OF ONE!


The POWER OF ONE looks and sounds like this…


1 - Becoming fanatically focused on the power of one for the next 30-days

2 - Speak with EVERY client, customer, and/or patient about the POWER OF ONE

3 - Use this script (or a version of this script)...


“Bob, my entire team and I committed to doubling our impact during the month of ___________. Who is ONE person you know that can benefit from our business the same way you have AND what’s the best way to make this connection within the next 24-hours so that we can support this person the same way we have been able to support you?!”


EVERY person you have helped knows at least ONE person that can benefit from YOU and if you make referring easy, simple, direct, and attainable - you will get what you want - ONE PERSON!


And when each person you ask follows-through - which they will - your business will DOUBLE in one month…


Without any Facebook Ads…

Without any SEO…

Without any bots…


Simply the most effective strategy in the world…


ASKING FOR ONE REFERRAL (aka Power Of One)...


And one more point for anyone who is scared…



When you ask for a referral - you are creating a WIN - WIN - WIN outcome…


Win #1 - The person doing the referring because they can help someone they care about AND they can help you.


Win #2 - The person being referred because their life is about to transform.


Win #3 - YOU because a referral is the best form of new business.


This means YOU are the third WIN so if there is any resistance in this strategy - recognize - two other people will WIN before you and depriving them of this WIN is not fair…


Give them a shot - and watch what happens!



Live with Intention,

JY


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