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  • Jared Yellin

The Choice Is Yours


“The single most important choice everyone must make in life is the following… WHO DO YOU CHOOSE TO BE?” - Jared Yellin


There have been a number of people that have come and went in my life and others that are still with me who have never made the decision on who they want to BE.


BE is a really powerful two letter word - maybe the most meaningful.


BE is who is with you when you are all alone.

BE is who guides you when you take your first step each day.

BE is who shows up when critical decisions must be made.

BE is who consoles you when life gets dark.

BE is your driving force and the catalyst for what you desire.

BE is your North Star as it directs you on your path.


And BE can also be your worst nightmare if it goes undefined.


BE torments people who are unaware of its existence.

BE paralyzes your progress if gone unknown…

BE holds you back if you don’t declare its identity.


Just so you know...


This is NOT an abstract article.

This is NOT an elusive concept.

This is NOT a thinking exercise.


This is 100% DOING!

This is 100% EXECUTION!

This is 100% MOMENTUM CREATING!


BE is something you MUST define.


BE is part of the CODE that drives your life because if you don’t know who you are meant to BE then it’s challenging to program your CODE.


And remember…


“Some have defined their values, but few have programmed their CODE. Your values are what you believe while your CODE is how you live.” -Jared Yellin


And your BE is who you ARE!


Values = Beliefs

CODE = How you live

BE = Who you are!


So, let’s discuss your BE…


When you show up in the world - WHO is showing up?

When you enter a room - WHO is entering?

When you step into a business meeting - WHO stepping in?


When I was 21 years old, I had a business meeting with a business tycoon. This person had made $100,000,000’s and had some of the most recognized innovations in the world at that time. As we were sitting across from one another at the table, I showed up with my BE…


Decisive

Strong

Clear

Able

Equivalent

Confident

Unstoppable

Controlled


When the meeting concluded and the deal we were working on was signed, the person who was with me asked…


“How did you do that? You were unphased with who that person was and it’s the reason you got the deal.”


My response…


“My BE showed up and my BE is unwavering…”


Remember, your BE is who you ARE!


And who I am is…


Decisive

Strong

Clear

Able

Equivalent

Confident

Unstoppable

Controlled


I don’t care who I am sitting across from, sitting next to, negotiating with, debating, etc.


My BE is unwavering and it’s WHO I AM in every dynamic of my life.


And guess what…


I am NO DIFFERENT than YOU!


I was not born with the ability to define my BE in permanent marker on my soul.


I made the choice to STEP into IT and make it my NORM!


When I showed up on the baseball field in high school, I showed up with my BE…


Decisive

Strong

Clear

Able

Equivalent

Confident

Unstoppable

Controlled


On my first date with Lindsay, I showed up with my BE…


Decisive

Strong

Clear

Able

Equivalent

Confident

Unstoppable

Controlled


When I incline bench pressed 400lbs in the gym, I showed up with my BE…


Decisive

Strong

Clear

Able

Equivalent

Confident

Unstoppable

Controlled


When I am in DAD MODE (my greatest mode), I show up with my BE…


Decisive

Strong

Clear

Able

Equivalent

Confident

Unstoppable

Controlled


And as an entrepreneur, every minute of every day, I show up with my BE…


Decisive

Strong

Clear

Able

Equivalent

Confident

Unstoppable

Controlled


And here’s the key takeaway…


YOU CAN TOO!


And here are the steps…


1 - Think of people who INSPIRE you (fictional or real) and what characteristics stand out the most


2 - Write down these words on a piece of paper


3 - Act them out…


For example…


Act out…


Decisive

Strong

Clear

Able

Equivalent

Confident

Unstoppable

Controlled


You must see yourself BEing these characteristics to BEcome them.


4 - Do this daily until they BEcome...YOUR BE!


This is not hokey pokey, what you think about you attract, or an abstract experience…


This is what I did for years and it’s the reason why I OWN every meeting, every table, every negotiation, everything I do…


I know my BE


And I want to help you know your BE too!


Live with Intention,


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