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  • Jared Yellin

The Power In NO!

“Saying NO to the wrong opportunity will create space for at least 4 additional RIGHT opportunities. I have zero data to back this and I don’t care.” -Jared Yellin

What if you just say NO?!?!


Well, they might not like me anymore…

Well, they might not include me…

Well, what if it ends up becoming successful…

Well, what if they tell people not to associate with me…

Well, what if they hold this over my head…


OR…


What if you were to gain FREEDOM?

What if you were to gain CAPACITY?

What if you were able to focus on what MATTERS?

What if you now had space for your IDEAL?

What if you aligned with your CODE?


There is absolutely no more powerful word in your vernacular than these two letters…


NO!


No is not harsh…

No is not rude…

No is not condescending…


NO is what we call decisive.

NO is what we call certain.

NO is what we call a leader.


It’s not about saying NO for the sake of saying NO, but rather when you Program Your Code, NO becomes easy as long as you follow your CODE because you realize that saying YES to a NO is not only a setback, but it’s also a potential point of friction, pivot, or compromise that prevents you completely from getting what you ultimately desire.


Let’s Pretend You Only Had ONE YES…


This is such a profound exercise that I have shared with many thousands of people over the past decade or more and it’s called…


ONE YES!


What if you only had ONE yes in life for an intimate partner?

What if you only had ONE yes in life for a career opportunity?

What if you only had ONE yes in life for a client, customer, or patient for your business?

What if you only had ONE yes in life for a mission?

What if you only had ONE yes in life that would either give you freedom or steal it?


The problem is this…


There’s white out…

There’s erasers…

There’s coverup…


Since we know we have more than one YES we use our YES when we should be using our NO!


The power of NO is live-changing, because what happens is that it creates more spaces for YES’s but the moment you say YES to a NO is the moment you lose your capacity to say YES to a YES.


YES creates more space for more YES…

NO permanently steals space from YES…


Read this again and again and again…


YES creates more space for more YES…

NO permanently steals space from YES…


---


YES creates more space for more YES…

NO permanently steals space from YES…


---


YES creates more space for more YES…

NO permanently steals space from YES…


---


YES creates more space for more YES…

NO permanently steals space from YES…


---


YES creates more space for more YES…

NO permanently steals space from YES…


Yes, I had you read that FIVE more times and I am tempted to post it another 500 times so that you recognize how essential it is to get comfortable with NO!


“But I don’t want to be confrontational…”


I want to be accepted…

I want to be loved…

I want to be included...

I want to be empathetic…


And by saying YES to a NO…


You are the EXACT opposite of what you desire...where it matters!


Because where it matters will not have you because you said YES to a NO…


The people that matter...

The opportunity that matters...

The missions that matter...

The love that matters...

The freedom that matters…


When you say YES to a NO your kids don’t get you!

When you say YES to a NO your soulmate never meets you!

When you say YES to a NO your ideal client does not know you exist!

When you say YES to a NO you make $100,000 on your idea versus $10,000,000!

When you say YES to a NO you don’t experience the level of FREEDOM I know you desire!


I Said YES To A NO 3x Before I Realized This…


Here are FIVE Yes’s that should have been NO’s and I am lucky that I have been able to course correct and get back to where I ultimately want to be….


YES #1 - Unhealthy Relationship when I was 23


This YES should have been a NO and everything inside told me to say NO, but I said YES because…


I thought I could save her…

I thought I could help her...

I thought I could change her…


And guess what…


By saying YES to a bad relationship by default I was saying NO to a great one!


I have since course corrected and have what I desire…


YES #2 - Taking on a MASSIVE thought leader client in year one of SYNDUIT


There are certain people that if they wanted to work with you it would be hard to say NO, but NO is power and I did not use it when I should have.


A massive thought leader approached me to become his marketing agency and agreed to pay me a percentage of all sales from this one product launch which would have been a $2,000,000 commission based on the forecast.


Hells YES (even though everything inside said NO)...


I knew this YES meant I was going to have to say NO to 50 ideal clients…


And guess what happened…


The launch failed and I literally almost lost the company because that is how powerful NO is…


I have since course corrected and have what I desire…


YES #3 - Business deal that completely did not align with my CODE


This was the most recent YES that should have been a NO although I learned a TON and feel grateful that I ended up saying YES, I am even more proud of my dedication to NO so that my YES did not linger longer than it needed to…


This is important!


As you are reading this article, if you realize that you said YES to a NO, just make the change. Don’t keep holding - the moment you realize that a YES should be a NO just say NO and proceed with whatever actions you need to take.


Back to my YES that should have been a NO!


I launched a company with a few co-founders and very early on realized that there were many things about the people and company that did not align with my code.


First and foremost, this opportunity became a distraction for the thing I care about MOST - my kids!


Secondly, there were massive contradictions that were not public and I stand against DO as I SAY, not as I DO!


Third, I did not believe that the company would fulfill the bold mission it very loudly declared in the world.


Remember, YOU CAN AND SHOULD SAY NO TO A YES WHEN YOU REALIZE YOU SHOULD HAVE SAID NO FROM THE START!


I have since sold my equity and recalibrated my life and have committed to saying NO when my gut is telling me something is off…


Okay, This Is How To Say NO!


I hope you are open and willing to adopt the critical nature of THE NO!


Remember, every YES (when it should be a NO) will prevent you from what you want and what matters most in life is that you get what you want because you can’t be whole and serve others if you are not served first.


So, this is how I DO…


Step #1 - YOU must come first


There is no one on the planet that would say I am selfish, but I am selfish. I put myself first so that I can serve others. You must do the same to step into the power of NO!


Step #2 - Program your code


“Some have defined their values, but few have programmed their CODE. Your values are what you believe while your CODE is how you live.” -Jared Yellin


Read this article and you will understand why this is essential.


Step #3 - If I say YES, what am I saying NO to?


I always ask myself this question and it happens to be extremely enlightening because if you are honest with yourself, you will see that whatever decision you need to make is clearly a YES or clearly a NO based on this question.


Look in the mirror…


ASK IT...


Step #4 - Is it worth it?


If for any reason #3 is not giving me what I want and need - I take it one step forward with this question.


Is YES even worth it?!?!


Like I mean it…


Maybe it’s not a hard NO, but it ain’t a HELLS YES then make it a HARD NO!


Your time is too precious to do anything that is not a HELLS YES!


Step #5 - Commit and don’t second guess or look back or feel guilty


The final step is to commit to whatever comes from this process (YES or NO) and NEVER second guess and NEVER look back and NEVER feel guilty.


NO becomes EASIER the more you use it and it is guaranteed going to lead to the freedom you deserve and desire.


I Believe In You!


I want you to know that I am fully aware that this exercise and challenge will be challenging at first, but worth it TODAY, TOMORROW, and EVERYDAY going forward.


When I learned the POWER OF NO and now hold myself accountable to it with every decision I make - I get what I want…


IT ALL!


And this is what I want for you too.


I am here…

I believe in you…

Let’s ROCK!


Live with Intention,

JY

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Dad, Non-Techy Software Founder,
and Even-Playing Field Creator

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