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  • Jared Yellin

Win-Win Or No Win



“When people hear the word sales they often gasp, but when I hear the word sales I get excited because on the other end of the sale is a transformation if and only if the sale is a WIN-WIN.”

- Jared Yellin


If the WIN-WIN or NO-WIN rule was established in the world of sales, I am positive that the WORD sales would no longer lead to…


A gasp…

A reaction…

A fear…


Just recently, my wife was in a sales experience with someone she has known for 10-years.


This person recently joined a Network Marketing Company and was trying to sell my wife on joining.


Just so everyone is clear - I have NOTHING against Network Marketing. Actually, the opposite - when it’s done right it’s UNREAL amazing, but in the story you are about to read you will see when it’s done WRONG, it really HURTS the word SALES!


This gentleman had his own agenda which was to RECRUIT my wife to his organization…


When you have an agenda, this is what happens…


-You don’t listen well.

-You miss access points to create progress.

-You burn through relationships.

-People block your number.

-You fail.


Having an agenda is a NO-WIN scenario because this suggests what the other party values and cares about DOES NOT MATTER!


Back to the story…


This gentleman called my wife about 10x over the past 3-months and then called from a different number on a Sunday evening and caught her off guard.


All good - I like the persistence, out of the box thinking, and the desire to connect.


But here’s where it goes astray…


My wife scheduled a meeting with him for the next day even though she really does not have the time to hear about what he’s doing, but she understands the WIN-WIN model, so in her mind maybe there was something present that she could help him achieve which in the end might lead to a WIN for her as well.


After their meeting was scheduled, she asked me what I thought he would introduce during their call since he was extremely vague and abstract. I told her, this is a Network Marketing opportunity which probably does not align with what you are focused on right now - my wife launched a company in 2020 that has exploded - but why don’t you text him to find out more details.


In the texting thread, it became abundantly clear that this was a NO-WIN.


She learned what company he was with, she expressed that she had no bandwidth to explore this company and did not want to waste his time because she recently launched her own company that is highly successful, and he did not acknowledge anything she said other than sticking to his NO-WIN script.


In the end…


-Access points missed.

-Phone number blocked.

-Relationship burned.

-Failure took place!


NO-WIN!



What Could He Have Done Differently?!?!


First and foremost, this dude needs to adopt a WIN-WIN sales mentality or he should just quit because he will not succeed and he will burn through relationships.


But here’s what he could have done and it must have been done with INTEGRITY which is defined as…


DO what’s RIGHT regardless of WHO is WATCHING!


When my wife expressed that she had no bandwidth because she launched her own company that has become very successful very quickly, he responded with…


“But what if you were able to 2-3x your income in only a few hours a week.”


NO-WIN because my wife just said she had no bandwidth because she launched her own company that has become very successful very quickly and what she did not say but she was thinking is…


I am VERY proud of myself!

Ask me about what I did!

Tell me that I am AWESOME!


But none of this…


My wife also sent her website and this gentleman did not acknowledge it AT ALL…


What he should have done - with INTEGRITY - is…


“WOW - your website is UNREAL! And your idea is off-the-charts! My mind is blown - amazing job!!! What is the #1 thing right now that you think will accelerate your success even more? I am just so proud of you!”


This has to be thoughtful and not just “said” to keep the other party hooked, but if he did this with the right intent…


My wife would have engaged in a dialogue and probably even had a call where there was a chance for a WIN-WIN.


And maybe what this gentleman should have done - which I would have done - is get on a call to help my wife and in the process, trust in the process, that his WIN would potentially be around the corner because of my wife or someone my wife knows.


But in the end…


NO MEETING…

NO PROGRESS…

NO-WIN!



You Must Find A WIN-WIN And You Must WIN TOO If You Want Your WIN To Have Longevity


This is NOT about my wife only WINNING and this gentleman NOT, but almost always if you are asking someone to do something that they might not really be interested in at that moment, BUT you think they will benefit so it’s your moral responsibility to help them see what you see...then...


You MUST help them WIN first and then FIND YOUR WIN!


Many sales dynamics end up leading to resentment because maybe the “person selling” understands the FIRST WIN - which is helping the other person WIN - but they have not mastered how they can WIN too and eventually they get spiteful because they feel like they got the short end of the stick but it’s their stick!


So here’s the secret…


Get the other person to WIN first…

And as they are WINNING, tell them how they can help you…


Let me say this again because it’s so simple that I am positive you will miss it…


Get the other person to WIN first…authentically,

And as they are WINNING, tell them how they can help you…


I made the word authentically bold because if your motive is to give them a QUICK WIN so you can get your BIG WIN this is called a NO WIN!


In EVERY business relationship I have, I ALWAYS give 51% and accept 49% but please realize that 49% is a TON more than 0% so resentment NEVER strikes.


BUT…


It’s my job to find how that other person can help me get my 49% and I never leave it up to them…


I just tell them what I need help with…


And almost ALWAYS - they deliver!


This is the WIN-WIN mentality that will revolutionize sales and I invite you to pioneer this way of operating because it will require a TOGETHER effort and I hope that you decide to start this process on your very next sales call…


And for the record, I never ask anyone to do anything I won’t - and I know that I know how to sell because I ALWAYS make sure it’s a WIN-WIN!


Live with Intention,


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Dad, Non-Techy Software Founder,
and Even-Playing Field Creator

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