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  • Jared Yellin

Zero Followers + 1,000,000 Leaders!


“There has never been a time in human history where DO AS I DO is more important than right now. Calling all leaders - stop telling people what to do and instead just do it yourself and allow everyone around you to MODEL what it means to truly lead.” - Jared Yellin


Leadership is a responsibility…

Leadership is an honor…

Leadership must be used carefully…

Leadership has a generational impact…

Leadership in the hands of the “good” is REALLY good and in the hands of the “bad” is really bad...

Leadership requires intentionality…

Leadership needs constant and never ending attention…

Leadership is in YOU and it’s critical that you decide the following…


A - Do I want to use it?

B - If Yes, how?


I write and think and DO leadership everyday.


I recognized when I was on the little league field at 7 years old that I was different.


My team listened to me…

My team looked up to me…

My team leaned on me…


You might giggle to yourself because at 7 years old on the little league field what could I possibly be leading…


Well my answer is…


EVERYTHING!


I was leading work ethic - by DOING work ethic and being the first to arrive and the last to leave.

I was leading respect - by DOING respect to each person on the team whether they performed well or not.

I was leading focus - by DOING focus on the field and off the field as well.


You see…

I realized that the only way to LEAD (at 7!) was to DO, not to talk about doing…

I realized that the only way to LEAD (at 7!) was to SHOW UP, not talk about showing up…

I realized that the only way to LEAD (at 7!) was to PERFORM, not to talk about performing...


My evolution as a leader has been omnipresent throughout my entire life…


Leadership is the ultimate HARD to EASY approach in life.


Just in case HARD to EASY is new for you, allow me to quickly explain and then I will share why being a LEADER has been omnipresent for me…


Let’s begin with the OPPOSITE of Hard to Easy which is EASY to HARD…


EASY to HARD looks like…


  • Cutting corners today so that your life is easier…

  • Spending your discretionary time watching reality TV…

  • Waking up after your alarm clock goes off and skipping workouts…

  • Eating fast food because it’s quick…

  • Not scheduling time for your significant other because you are busy…

  • Bowing out on intentional connectivity with your child because you are tired…


All of the above gives the impression of “EASY,” which I suppose they are, but what people don’t think about is the long-term effect of the following…


  • The corners you cut will need to be repaid in the future…

  • Your TV watching skill means that you won’t travel the world…

  • Your body will experience potential health challenges from a lack of exercise…

  • Your food choices mean that autoimmune challenges surface…

  • Your relationship falls apart…

  • Your children don’t even know you…


Now, let’s focus on the path I have always chosen and every REAL LEADER selects in EVERY situation, challenge, and opportunity that presents itself…


HARD to EASY…


  • Be extremely thorough and complete with your commitments

  • Invest discretionary time into personal development or a new side hustle

  • Workout every single day because 100% is easier than 99%

  • Eat a diet filled with nutrient dense foods

  • Go on a weekly date night and never negotiate against yourself

  • Commit to 30-minutes of connectivity time daily with your children and write this time commitment down in stone


I suppose the above could be defined as HARDER work, but this is what the future then looks like…


  • Travel the world, enjoy the fruits of your labor, get whatever you desire because of your fulfilled commitments

  • Your self-mastery is indestructible

  • Your body is damn sexy and you look younger as you age

  • Your energy levels are inspiring to be around

  • Your relationship is one that lights up any room you enter

  • Your kids can’t get enough of you and when you become a grandparent all they want to do is share the experience with you.


Okay, now that you understand the ONLY two paths in life…


EASY to HARD

Or

HARD to EASY


Being a REAL LEADER is always HARD to EASY because that is a DO AS I DO approach…


And for me, I have ALWAYS taken the HARD to EASY route...


From the time I was a little league baseball star in my town…


To deleting an entire program off of every computer in the entire school because the entire grade felt that it was not contributing to their quality of education and the principal and teachers would not listen...


To befriending the person who was made fun of and ensuring they were safe and protected...


To stepping up during my parents divorce for my sister and parents…


To being an example of someone with work ethic and popularity and confidence in high school…


To launching a personal training business that transformed the lives of my business school professors…


To launching companies upon graduating…


To being a model for my younger brothers and sister…


To being a DAD and wearing this honor for the world to see…


To building many companies with a world-class team…


Listen, I am not boasting but what I am displaying here is that…


You can’t TURN ON and TURN OFF leadership…


It MUST be omnipresent in everything you do because of these four words


DO AS I DO!


Bring it on leadership naysayers


There is ZERO correlation between AGE and the ability to LEAD!


I love when “older people” have challenged things that I do, because they feel I am too young to show up with such intensity…


I love when “older people” have debated me for things that I have written, because they feel I am too young to express such a bold message…


I love when “older people” have critiqued me for some of the “impulsive” actions I have taken, because I am 100% dialed into my CODE whereas they are not…


BRING IT ON LEADERSHIP NAYSAYERS - I will only get bolder, more audacious, and more intentional with every sly remark, comment, or ounce of doubt you throw my way.


And guess what…


I am saying this for YOU!


YOU =


The person who knows they are a leader but still listens to the sheep…

The person who knows they are a leader but grew up in a “traditional and old-fashioned” home where respecting and listening to your elders was embedded…

The person who yearns to break out and DO leadership but is too worried about how people in their life will react…


Yo YOU…


If you won’t, who will?


Please read this again and I hope it gives you the goosebumps, sweaty eyeballs, and makes you wildly uncomfortable…


If you won’t, WHO WILL?!


I can assure you the naysayers are NOT going to lead…

I can assure you that your old-fashioned and traditional parents are NOT going to lead…

I can assure you that any doubters or critics are NOT going to lead…


So…


If you won’t...WHO THE FREAK WILL?!?!?!?!


I Know I Will + I Will Be Unapologetically ME!


For every one person I ruffle, because they are unsettled with me tenacity, I turn on 1,000…


But for most…


The one ruffle is the reason why they DON’T turn on 1,000!


They allow the words of the ruffle to become OMNIPRESENT versus their DRIVE TO LEAD to become UBIQUITOUS!


READ THIS AGAIN AND SCREAM IT THE FREAK OUT LOUD….


If you are NOT leading your 1,000, it’s because the one ruffled, old-fashioned, traditional sheep is preventing you from LEADING because the words of the ruffled became OMNIPRESENT versus the DRIVE TO LEAD becoming UBIQUITOUS!


And you might be wondering...HOW?!?!?!


How do I ignore the voice of my mom?

How do I stifle the words of my aunt?

How do I disregard the sound of my grandfather?


And the answer is simple…


NEVER allow the voice, words, or sound of someone who is NOT a leader to stand in the way of YOUR VOICE, YOUR WORDS, and YOUR SOUND when you ARE a leader!


And if this is not enough…


Just trust me…


I mean it…


Just trust me!


Because if you feel called to lead…

Because if you are kept up at night with this vision of impact…

Because if you get goosebumps when having a meaningful conversation with someone in need…


There is a leader inside of you that YEARNS for oxygen, for light, and for opportunity.


Just let that courageous, audacious, driven, intense, unapologetic, REAL YOU come out and LEAD!


Because REAL LEADERS….


I mean REAL FREAKIN LEADERS, like ME, create other LEADERS not a tribe of followers…


When it’s all said and done - I want ZERO followers and millions of LEADERS because they were able to….


DO AS I DO!


Follow my lead…

Model my behavior…

Learn from me…


And then…


Take what you love…

Leave what you don’t…

Fill in the gaps…

And become the LEADER you are destined to be…


Today is your day...don’t just lead…


FREAKIN LEAD!


Live with Intention,


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Dad, Non-Techy Software Founder,
and Even-Playing Field Creator

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