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  • Jared Yellin

Step Into Your Flame

“Every entrepreneur has a FLAME. Most don’t know what it is, but they do know how it feels when they are IN IT. The key is to uncover your awareness around your flame and find a way to step into it as close to 100% of your life as possible.” - Jared Yellin

I am absolutely fanatical about helping people uncover their flame and then prioritize the amount of time they spend inside of this glorious and rejuvenative and impactful place in their life.


Listen, life is busy and most people are running around, wildly out of control within their existence, and in a constant state of exhaustion.


I have people very close to me in my life and observing how they operate creates pain…


They have such a profound flame - that should be a bonfire - but they are unaware of its existence and too busy to even realize when they step into it.


Your success as an entrepreneur is 100000000% predicated on your FLAME WORK!


And your flame work is defined as…


What YOU are uniquely qualified to do AND what you do frictionlessly and almost effortlessly.


Like for me…


MY FLAME…

Where I am untouchable is in content creation like this article, helping entrepreneurs hone in on their ideas, structuring companies for limitless scale, building wild relationship capital and SELLING!


This is FLAME WORK for me and guess what…


I am inside of FLAME almost 100% of each day.


But I promise - this was NOT always the case.


My Company Plateaued And I Was Confused!


A few years ago, SYNDUIT, my first tech company, hit a wall. We were doing well financially, but we just hit a freakin wall and I was so darn confused.


The team was better than ever…

Our relationship capital was at a 9.9…

The marketing message we were pushing into the universe was stellar…

Our software was off-the-charts…


But we hit a wall!


This wall really put me in a dark place because I was just confused…


Maybe we reached our potential...UGH!

Maybe we reached our saturation in the market...UGH!

Maybe SYNDUIT was not what I thought it would become...UGH!


These thoughts were haunting me and it made me kind of depressed which is NOT a place I enter often or for long…


But I was stuck…


Until someone on my team, Alex, made a comment…


He said, “Jared, you are just in the way.”


WHAT?!?!?!


And he was right!


My FLAME WORK was maybe 2% of my time.


And the other 98% of my time was…

  • Administrative tasks for the company

  • Developing campaigns for our users

  • Supporting customer happiness with their processes

  • Planning new content for the creatives

  • Attending sprint planning meetings with our engineers

  • Testing new functionality

  • Teaching skills that I am not passionate about during webinars

And 50 other tasks that are too ANTI-FLAME to even mention…


Literally, 2% of my time was doing what I am UNIQUELY qualified to do…


And the 98% of my time was the reason I was literally in the way.


I WAS THE WALL!

I WAS THE CEILING!

I WAS THE FRICTION!


I WAS FREAKING IN THE WAY!!!!!!!!!!!!!!!!!!!!


Know Your Flame AND Know Your Extinguisher


When I realized I was in the WAY, I also realized that what was MY EXTINGUISHER (which is what puts OUT your flame) was someone else's FLAME!!!!


For example…


I detest the financial aspect of being an entrepreneur.

I hate payroll.

I hate budgeting.

I hate forecasts.

I hate financial statements.

I hate paying bills.

I hate credit card disputes.


These are all my EXTINGUISHERS…


But do you want to hear something CRAZY…


This is the FLAME of Tracey B. on my team who is my business manager and CFO!


She literally gets giddy when a vendor says they never got our check and in seconds proves them wrong…


She does back flips when our balance sheets balance…


She is in her glory developing budgets for the company…


SHE IS IN HER FLAME which allows me to ELIMINATE my EXTINGUISHER!


Below you will see a brief chart showcasing my FLAME and my EXTINGUISHER. This is not complete as my EXTINGUISHER list is a never-ending work in progress and already has 100’s of tasks listed.


My FLAME

  • Content creation like this article

  • Helping entrepreneurs hone in on their ideas

  • Structuring companies for limitless scale

  • Building wild relationship capital

  • Negotiating WIN-WINs

  • SELLING

My EXTINGUISHER

  • Administrative tasks for the company

  • Developing campaigns for our users

  • Supporting customer happiness with their processes

  • Planning new content for the creatives

  • Attending sprint planning meetings with our engineers

  • Testing new functionality

  • Teaching skills that I am not passionate about during webinars

  • Creating SYNDUIT Marketing Campaigns

  • Project Management

  • Scheduling Meetings



Just so you know, the first time I did the above exercise I was VERY excited and VERY uncomfortable because I realized how much I was going to need to delegate and trust.


And then something hit me which I will share below…


But first...now it’s YOUR TURN TO STEP INTO FLAME!


My STEPS To Step Into Your FLAME


Okay, you must be excited right now because I just helped you see a path to ELIMINATE the “stuff” that does not FIRE YOU UP so that you can step into a place where 100% Flame Work becomes possible and eventually probable and soon enough your NORM!


Here are the steps…


STEP 1: Fill out the FLAME versus EXTINGUISHER CHART


I gave you a mini-version based on my FLAME above so that you have an idea how this works, but pour your heart and soul into this exercise. IF you don’t fully complete this task, I promise you will not be at 100% FLAME WORK because you will still have some EXTINGUISHER activities in your life. You need this step to be all-inclusive AND you can add to it over time as you become more aware of EXTINGUISHER tasks.


My FLAME

My EXTINGUISHER


STEP 2: List Whose Flame Is Your Extinguisher


This next chart is absolutely LIBERATING because you should move all of the EXTINGUISHER tasks from above to the LEFT column and then on the right give people the opportunity to STEP INTO THEIR FLAME by assigning your EXTINGUISHER to them.


If you are struggling, move to Step 3 and then come back to Step 2 and I guarantee you will be ready and raring to allow other people to STEP INTO THEIR FLAME while you STEP INTO YOUR FLAME!


My EXTINGUISHER

Whose FLAME?


STEP 3: DELEGATE + TRUST


Just do it - now that you know your FLAME and WHOSE FLAME replaces your EXTINGUISHER, just get out of your own way.


STOP being the ceiling!

STOP being the point of friction!

STOP being the wall!


And read this final section for an INSANE realization...


Holding Onto Your Extinguisher Is Selfish!


When I did the FLAME vs EXTINGUISHER exercise the first time, I became VERY excited and VERY nervous like I shared earlier.


EXCITED because I saw a path for 100% FLAME.

NERVOUS because I would need to delegate and trust.


And then it hit me…


When I am doing extinguisher work, which is someone else's FLAME, I am BEING SELFISH!


I am stealing an opportunity for someone else to STEP INTO FLAME!!!!!


HOW DARE I!

HOW DARE YOU!


I mean it…


You are NOT uniquely qualified to do EVERYTHING…


You ARE however uniquely qualified to do YOUR FLAME!


And I know the naysayers are going to say…


But I don't have a team - so I must do EVERYTHING!


Then start small…


Find a way to delegate and trust with 10% of your EXTINGUISHER work!


10% Flame

90% Extinguisher


IS LIFE-CHANGING AND…


It will motivate the HECK out of you to increase your FLAME and decrease your EXTINGUISHER.


So, hire a VA, hire a business manager, hire a salesperson…


And STOP making the excuse that you can’t for whatever reason because what’s at stake is YOUR FLAME and I PROMISE it’s WORTH facing the fear of delegating and trusting because ONCE YOU DO…


FLAME is what you STEP INTO!


Live with Intention,

JY